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Showing posts with label jonas karlsson. Show all posts
Showing posts with label jonas karlsson. Show all posts

Conde Nast's Point Of Passion Ad Campaign. All 31 Spread Ads.






Point of Passion is a an ad campaign launched by magazine publishing company Condé Nast Publications. Although it debuted a few years ago, and had two flights of ads, many of them have not been seen in common publications, so I wanted to show them to you.

An art director and photographer's dream project, it features people/celebrities from all walks of life (actors, designers, wedding planners, supermodels) who capture the spirit of each of their 27 print and online magazines.

With a simple headline and a caption describing the reader shown, they initially budgeted 3.5 million for creative and 40 million for media. I do not know if that's what the effort cost in actuality.

The effort comprises 12 flights of eight-page magazine inserts targeting advertisers and agency media buyers. Conceived by San Francisco ad agency Heat (formerly Black Rocket) and photographed by Jonas Karlsson, the campaign also includes online ads, e-mails and billboards through year's end.



read more about the campaign here.


Above: Golfer Greg Norman (Golf World)

Above: CBS Sports commentator Jim Nantz (Golf Digest)

Above: fashion designer Marc Jacobs (style.com)

Above: architect Richard Meier (Architectural Digest)

Above: Robert F. Kennedy Jr. (Traveler)

Above: designer André Balazs (Concierge.com)

Above: Jimmy Wakes (wired.com)

Above: media entrepreneur Strauss Zelnick (portfolio.com)

Above: Chef Jamie Oliver (epicurious.com)

Above: Eva Longoria (Glamour)

Above: Preston Bailey (Bride's)

Above: Richard Branson (Wired)

Above: Kelly Wearstler (House & Garden)

Above: actress Christina Ricci (W)

Above: actor Hugh Jackman (Men’s Vogue)

Above: actor Patrick Dempsey (Details)

Above: chef Giada De Laurentiis (Bon Appetit)

Above: singer Sheryl Crow (Self)

Above: actor Terrence Howard (GQ)

Above: actress Kyra Sedgwick (Allure)

Above: designer Vera Wang (Brides)

Above: interior designer Albert Hadley (domino)

Above: designer Monique L'huillier (Elegant Bride)

Above: actress Sharon Stone (Golf)

Above: actor Stanley Tucci and dog, Lily (Gourmet)

Above: actress Molly Sims (Lucky)

Above: wedding planner Colin Cowie (Modern Bride)

Above:actress Mary-Louise Parker (The New Yorker)

Above: fashionistas Zoe Kravitz and Lorraine Nicholson (Teen Vogue)

Above: designer Diane Von Furstenberg (Vanity Fair)

Above: Ubermodel Natalia Vodianova with son Viktor(Vogue)

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